Hartmut esslinger biography of william

German-American industrial designer and inventor

Hartmut Esslinger (born 5 June ) is a German-Americanindustrial designer and inventor. He is best known for founding the design consultancy frog, and his work for Apple Computer in the early s.

Life and career

Esslinger was born in Beuren (Simmersfeld), in Germany's Black Forest.^[1] At age 25, Esslinger finished his studies at the Hochschule für Gestaltung Schwäbisch Gmünd in Schwäbisch Gmünd.

After facing vicious criticism of a radio clock he designed while in school and the disapproval of his mother (who burned his sketchbooks),^[2] he started his own design agency in , Esslinger Design, later renamed Frogdesign. For his first client, German avant-garde consumer electronics company Wega, he designed the first color TV without a wood frame and the Wega HiFi System , which won him instant international fame.^[2] In , Esslinger was hired by Sony – Sony also acquired Wega shortly after – and he was instrumental in creating a global design image for Sony, especially with the Sony Trinitron and personal music products.

The Sony-Wega Music System Concept 51K was acquired by the Museum of Modern Art, New York. In , Esslinger also worked for Louis Vuitton.

In he entered into an exclusive $2,, per year contract with Apple Computer to create a design strategy which transformed Apple from a Silicon Valley startup into a global brand. Setting up shop in California for the first time, Esslinger and Frogdesign created the Snow White design language, which was applied to all Apple product lines from to , starting with the Apple IIc and including the Macintosh II computer.^[3] The original Apple IIc was acquired by the Whitney Museum of Art in New York and Time voted it Design of the Year.

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Soon after Steve Jobs' departure, Esslinger broke his own contract with Apple and followed Jobs to NeXT. Other major client engagements include Lufthansa's global design and brand strategy, SAP's corporate identity and software user interface, Microsoft Windows branding and user interface design, Siemens, NEC, Olympus, HP, Motorola and General Electric.

In December Esslinger was featured on the cover of BusinessWeek, the only living designer thus honored since Raymond Loewy in The cover included the headline "Rebel with a cause," referencing his controversial personality and desire to be seen as a non-conformist within the field of design, as well as the movie Rebel Without a Cause, which Esslinger has described as his first American movie and a cultural inspiration.^{[4][5][6][7][8][9]}

Esslinger is a founding Professor of the Karlsruhe University of Arts and Design, Germany, and since he is a Professor for convergent industrial design at the University of Applied Arts in Vienna, Austria.

In , Esslinger was awarded an honorary doctorate of Fine Arts by the Parsons School of Design, New York City. Since Esslinger has served as a DeTao Master of Industrial Design with The Beijing DeTao Masters Academy (DTMA) in Shanghai, China.

In Esslinger published A Fine Line in which he explores business solutions that are environmentally sustainable and contribute to an enduring global economy.

Notable awards and accomplishments

• Bundespreis Gute Form (Federal Design Award) – German Design Council
• Lucky Strike Design Award – Raymond Loewy Foundation^[10]
• Design Team of the Year – Red Dot Design Awards
• Honorary Doctorate of Fine Arts – Parsons School of Design
• Honorary Royal Designer for Industry – Royal Society of Arts
• Lifetime Achievement Award – Cooper Hewitt National Design Awards
• World Design Medal – World Design Organization

References

1.

Hartmut esslinger biography of william shakespeare Because we were the first major design studio in Silicon Valley, the American design elite did not really notice us for a long time. Hartmut Esslinger — Oral History. One reason Esslinger is willing to recount his time with Jobs is that on October 9, at the Frankfurt book fair , he will release a design and management memoir recounting his time with Jobs, called Keep it Simple. Hartmut Esslinger.

Further reading

• Hartmut Esslinger und frogdesign. von Hartmut Esslinger und Uta Brandes, Steidl Verlag, Göttingen, ISBN&#;
• Frog: Form Follows Emotion (Cutting Edge S.) von Fay Sweet, Thames and Hudson Ltd., ISBN&#;
• Frogdesign von Hartmut Esslinger und Volker Fischer, Edition Axel Menges, ISBN&#;
• A Fine Line: How Design Strategies Are Shaping the Future of Business von Hartmut Esslinger, Jossey-Bass, ISBN&#;
• Fiell, Charlotte; Fiell, Peter ().

  Design of the 20th Century (25th anniversary&#;ed.). Köln: Taschen. p.&#; ISBN&#;. OCLC&#;

• Nye, Sean. "Hartmut Esslinger." In Immigrant Entrepreneurship: German-American Business Biographies, to the Present, vol.
  Hartmut esslinger biography of william Design Observer. German Historical Institute. Founder, frogdesign. Following the initial hype, 3D is used where traditional methods fall short: for artificial cardiac valves , high-tech components, in biochemicals and for expensive watches.

  5, edited by R. Daniel Wadhwani. German Historical Institute. Last modified April 29, ?rec=

• Keep It Simple: The Early Design Years of Apple. by: Hartmut Esslinger, January , Arnoldsche Verlagsanstalt ISBN&#;ASIN&#;B00JYHPHQM

External links